Why Disney Needs to Keep Star Wars at Christmas

Happy Holidays! Your reward for making it through another year is a trip to a galaxy far, far away from your friends at Disney. That’s been the case with The Force Awakens, Rogue One, and the upcoming The Last Jedi. However, in 2018, Star Wars films will move to the summer. Not only is this a grinchly move by Disney, it’s bad business. Disney already produces so many blockbusters per year that they’re beginning to crash into each other’s earning potential. Both Disney Star Wars films made over a billion dollars. That’s largely because they were revisited during the cinematic doldrums of January and February. Moving Star Wars to summer will pit the films not only against blockbuster competition from other studios, it will stunt the box office potential for Disney franchises typically used to summer dominance (The Marvel Cinematic Universe and Pixar Animation, for example). There are three reasons behind moving Star Wars to summer, and in each reason is a counter-argument for why Disney shouldn’t.